Web Design Articles:Checklist for Effective Web Design
A "Good Looking web site" is not necessarily a "Good website"! Professional web designers shall have a check-list of elements that make up those in the category of "Good Websites". Website designing principles that can spell the difference between online business success or failure.
"First impression is the last impression" the acronym holds good in case of web design. A website has to attract immediate attention of visitors and we all know that whether its internet savvy visitor or first time user he is short of one thing-TIME. So it has to be right impression without him investing muck of his precious time.
The best philosophy that works here is KISS- KEEP IT SIMPLE, STUPID that means clean, uncluttered, professional and attractive website.
How often we as web professionals say and hear "Content is King in case of search engines" But content is king even to your visitors. Every web page has a particular purpose and each page has a specific function to perform. That function should be clearly understood by all visitors to a web site. Whether it's to elicit feedback, promote your company, present product information, etc., all play a role in the ultimate goal of growing your business.
We all know that speed is the key to keeping visitors. Not everyone has broadband. Yes, there are still a fair number of users surfing the internet with slower, less efficient ,dial-up access. Visitors do get impatient if it takes us too long for a page to download. So you must ensure that page loads as quickly as possible. That means no big, flash graphics. When possible, use text instead of graphics, static graphics instead of animation, several smaller pages instead of one large page.
Graphics and Layout
The graphics and lay-out of your home page contribute to that first impression. Think about overall image your company and make sure everything on your website contributes something towards that overall image.
Some of the sites with Dark backgrounds, fancy fonts and illegitimate font size makes it painful experience trying read content on the page. Certain colored backgrounds make it very difficult to read text; purples, orange and reds dazzle the eyes. Avoid fancy fonts and use the more legible standard-bearers like Verdana and Times New Roman. For standard text, use font sizes of at least 10 pt. The color of your text is just as important.
Navigation around and through your business web site must be clearly visible and easy to use. Your main navigation bar should run down the left side of your page, for we're accustomed to reading from left to right and from top to bottom. It's also a good idea to have a brief navigation bar along the bottom of the page for easy navigation.
Headings and Sub Headings
To make your page easy for your visitors to read its better breaking it up into little 'chunks' for them. We need to divide a web page horizontally, by the use of headings and sub-headings.
Read through each section and see if it can be further divided into smaller points. Select a font for all your headings and sub-headings. This way it's easy to recognize which is a heading and which is a sub-heading.